We turn it into a Social video like this so your customers get an idea how it might look on them.

Take a look - it's under 20 seconds:

You provide us with an image of a new dress or outfit each week - like this for example:

Just imagine:

Every Thursday, something simple happens:

Your best customers get early access to your newest arrivals — before the weekend.

They view your latest pieces
They reserve what they love
They engage before anyone else

What is Thursday Preview?

Thursday becomes the day your customers check what’s new.

Why It Works

• Customers love early access

• Scarcity drives action

• You sell before the weekend begins

• You build a loyal VIP audience

Instead of hoping for weekend footfall, you create demand before it starts.

How It Works

1️⃣ Customers join your VIP list

2️⃣ Each Thursday they receive a preview via SMS

3️⃣ They view your latest arrivals

4️⃣ They reserve items before the weekend

We’re Building This Locally

We’re establishing Thursday Preview as a recognised weekly shopping moment in towns across the UK.

The goal is simple:

👉 When customers think “what’s new this week”
👉 they check Thursday Preview

You already know your best customers:

• Buy quickly
• Don’t wait for sales
• Trust your boutique

VIP Me! turns them into a weekly sales engine, not a gamble.

80% of Your Sales Come From a Core Few

The Benefits Are Real

• Faster stock turnover
• More full-price sales
• Cash flow earlier in the week
• Clear local differentiation

When your core customers feel special, they buy first.

And in each town, one boutique leads the way.

Founding Boutique Opportunity

We’re selecting one Founding Boutique per town to lead Thursday Preview during the launch phase.

Benefits:

As a Founding Partner, you will:

• Lock in early pricing
• Be the only boutique leading Thursday Preview locally during launch
• Build your VIP customer list ahead of future entrants
• Establish your position before the network expands

Timeline:

This exclusive launch phase runs through to January 2028.

Future positioning:

As the network grows, Founding Boutiques retain the strongest position and visibility.

What This Can Mean For Your Boutique

Imagine your boutique builds a VIP list of 100 loyal customers.

Each Thursday:

• 30 - 50 view the preview
• 10–20 reserve items

Example:

15 reservations × £80 average item

Imagine arriving on Friday morning knowing that 12 pieces are already sold.

Over a year that represents £60,000+ in influenced sales activity.

And that doesn’t include the additional purchases customers make when they collect.

Improved Sell-Through Rates

Thursday Preview helps boutiques sell new arrivals faster — often before the weekend even begins.

That leads to:

• stronger sell-through
• more full-price sales
• faster stock turnover

Built Around Your Best Customers

Most boutiques already have a small group of customers who:

✓ Visit frequently
✓ Love new arrivals
✓ Enjoy being “first”

VIP Me! simply gives them a structured way to buy first every week.

No discounting.

No complicated marketing.

Just loyal customers getting early access.

Founding Boutique Partners

VIP Me! Thursday Preview is launching with 10 Founding Boutique Partners.

Each founding boutique receives:

• Permanent town exclusivity
• Early position within the network
• Founding partner recognition as the concept expands

These boutiques will help establish the model before wider rollout across towns in the UK and internationally.

Why Founding Status Matters

As the first boutique in your town running VIP Me! Thursday Preview, you:

• Establish the VIP habit locally
• Build your customer list first
• Position your boutique as the destination for first access to new arrivals
• Strengthen loyalty at full price

Is This Right For Your Boutique?

VIP Me! is designed for boutiques that:

✓ curate distinctive collections
✓ value long-term customer relationships
✓ want structured weekly engagement
✓ prefer exclusivity over price competition

Experience It Yourself

This is exactly what your customers will experience every Thursday.